Questions? Email us here.
25 Quarters (Q1 2012-Q1 2017) Worth of Viewing Data. Analyzed. The State of Traditional TV Viewing
The definitive analysis of traditional TV viewing!
This 54-slide report chronicles recent US traditional TV viewing trends, analyzing changes in behavior among the total US population as well as the TV viewing audience.
The study uses high-quality data to present viewing figures and trends sorted by various age groups and race/ethnicities, providing a full view of the traditional TV viewing landscape.
The report also examines the influence of on-demand viewing and the position that legacy TV holds in the broader video content market, particularly in comparison to SVOD offerings.
Sections (each with takeaways):
1. Traditional TV Viewing Time & Trends, Total Pop
2. Traditional TV Viewing Time & Trends, Among Users
3. Time-Shifting’s Influence on Traditional TV Viewing
4. Share of Video Viewing Time, by Screen & Demo Group
5. Content Wars: Pay-TV & SVOD
6. Further Reading
The 52-slide report contains 34 charts and tables, and is delivered as both a PDF and PPT file.
You will also receive two Excel spreadsheets detailing exact viewing figures by age group and race/ethnicity for the past 25 quarters, among the total population and among TV viewers.
As always, this report comes with our 100% satisfaction guarantee: if you don't find it valuable, we'll refund your purchase.
Questions? Contact us here. Copyright, Marketing Charts LLC, 2017